Guangzou online Ads

Advertising is a sort of market behavior carried out by business enterprises, while the admission, exit and operations of such business must be fully supervised and controlled by the industrial and commercial administration authority.Guangzou online Ads

The establishment and improvement of an information-based, flow-oriented and automated system for advertising business registration and management, advertisement supervision and media advertisement monitoring and administration will be of far reaching importance for strengthening the all-round control on business enterprises and constructing the industrial and commercial credit system of Guangzhou.Guangzou online Ads

That is the goal of ¡°Jinxin Project¡± of Guangzhou Municipal Administration for Industry and Commerce, where informatization for the advertising service supervision will be key.(Guangzou online Ads)

In 2004, Guangzhou Municipal Administration for Industry and Commerce has developed and deployed an ¡°Online Advertisement Supervisory System¡±, enabling computerized processing of adverting business registration and supervision.

By late 2005, Guangzou online Ads monitoring system kicked off construction. And currently advertisements of 8 cable TV stations and 3 radio stations of Guangzhou City can be monitored by this system.

However, flow-based processing can not be achieved in regard to the administrative examination & approval and law enforcement of the Guangzou online Ads Supervisory System, which is also characterized by the defect of information island incapable of interconnecting with other industrial and commercial service systems.

Technically speaking, the former advertisement monitoring system is based on the C/S architecture. It can only record the data source without the capability of automatic advertisement recognition, featuring low degree of automation and more limitations. Along with the progressive development of industrial and commercial services, these two systems can no longer satisfy the needs of existing services, and it is necessary to carry out redevelopment and upgrades to integrate both systems into a comprehensive advertising service supervision system.Guangzou online Ads