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Chinese authorities ordered the closure of 51 websites found to be carrying illegal drug advertisements, the Ministry of Information Industry said on Tuesday. China web Advertisement

Inspectors found sexually suggestive adverts involving drugs and sex-related health supplements, said an official with the ministry.

Of the banned websites, 22 were operating in southwestern Yunnan Province, five in eastern Zhejiang Province, nine in southeastern Fujian Province, one in northern Hebei Province, 13 in northeastern Liaoning Province and one in northern Shaanxi Province.

In addition, dozens of websites registered in eastern Jiangsu and central Hubei provinces will soon be closed for the same reason, the official said, without mentioning penalties.

He said the ministry had ordered local departments to shut down websites identified as illegal by industry and commerce authorities, drug and health watchdogs and Chinese medicine institutions.

The ministry also urged local Internet network information centers to publicize relevant laws and regulations, clean up websites under their supervision and promote self-discipline among operators.

Qiushibaike.com, an interesting website that let users to share their embarrassed stories online, is trying to sell its banner ads and China web Advertisement in Chinese C2C website Taobao.com. (China web Advertisement)

Till now, Qiushibaike has over 12000 stories shared by users. According to description on Taobao, Qiushibaoke has over 20,000 daily visits, not sure it means daily unique users or daily pageviews, and over 220k feed subscribers (by Feedsky’s statistics). Qiushibaike would like to sell a China web Advertisement on website and a text link ad on feed for six months for RMB 10,000 yuan, at first the starting price is 50,000 yuan, then lowered to 10,000 yuan.

When Chinese websites want to monetize its traffic by online advertising, what can they do? Google Adsense for Chinese, which Qiushibaike is using now, does not generate good income for Chinese websites; most of the China web Advertisement unions, which are main revenue sources for many Chinese individual webmasters, sell ads with seductive images and text titles which you may not want to use; Alimama, which is an online ads exchange owned by Alibaba, still struggles to get more quality advertisers, though it can reach an average of 70 million people per day; and in China web Advertisement, still no way to sell feed ads.

The problem for longtail online ads in China is the no. of quality advertiser in the market is still very limited due to various reasons, instead of lack of ads service provider or platform. So even Qiushibaike.com try to auction the ads on Taobao, I doubt it can make it.


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	Chinese authorities ordered the closure of 51 websites found to be carrying illegal drug advertisements, the Ministry of Information Industry said on Tuesday. China web Advertisement Inspectors found sexually suggestive adverts involving drugs and sex-related health supplements, said an official with the ministry. Of the banned websites, 22 were operating in southwestern Yunnan Province, five in eastern Zhejiang Province, nine in southeastern Fujian Province, one in northern Hebei Province, 13 in northeastern Liaoning Province and one in northern Shaanxi Province. In addition, dozens of websites registered in eastern Jiangsu and central Hubei provinces will soon be closed for the same reason, the official said, without mentioning penalties. He said the ministry had ordered local departments to shut down websites identified as illegal by industry and commerce authorities, drug and health watchdogs and Chinese medicine institutions. The ministry also urged local Internet network information centers to publicize relevant laws and regulations, clean up websites under their supervision and promote self-discipline among operators. Qiushibaike.com, an interesting website that let users to share their embarrassed stories online, is trying to sell its banner ads and China web Advertisement in Chinese C2C website Taobao.com. (China web Advertisement) Till now, Qiushibaike has over 12000 stories shared by users. According to description on Taobao, Qiushibaoke has over 20,000 daily visits, not sure it means daily unique users or daily pageviews, and over 220k feed subscribers (by Feedsky’s statistics). Qiushibaike would like to sell a China web Advertisement on website and a text link ad on feed for six months for RMB 10,000 yuan, at first the starting price is 50,000 yuan, then lowered to 10,000 yuan. When Chinese websites want to monetize its traffic by online advertising, what can they do? Google Adsense for Chinese, which Qiushibaike is using now, does not generate good income for Chinese websites; most of the China web Advertisement unions, which are main revenue sources for many Chinese individual webmasters, sell ads with seductive images and text titles which you may not want to use; Alimama, which is an online ads exchange owned by Alibaba, still struggles to get more quality advertisers, though it can reach an average of 70 million people per day; and in China web Advertisement, still no way to sell feed ads. The problem for longtail online ads in China is the no. of quality advertiser in the market is still very limited due to various reasons, instead of lack of ads service provider or platform. So even Qiushibaike.com try to auction the ads on Taobao, I doubt it can make it.